Originally published by Stevenson, Inc., this practical resource features important fundraising principles and techniques for small charities and nonprofit organizations that do not have the resources to support robust fundraising plans.

Important topics covered include:

Development plans Developing fundraising plans First-time fundraising efforts Annual operational plans Donor calls Major gift solicitations Phonathons and direct mail on a shoestring budget Endowments Event planning Participation rates Bequests Fundraising consultants Sponsorship revenue First-time solicitor training Social media outreach

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.