Written in an informal style, by someone who has lived analytics in big business, this provides a from the trenches viewpoint of analytics. This book shows how Big Data is changing the world of analytics; what people, processes, and mindsets are necessary to succeed in analytics; what trends are developing that will change how businesses do analytics as Big Data alters the scale of the inputs and growing requirements change the scale of the outputs; how to think bigger in terms of what analytics can do for a business; how analytics has evolved in the past decades and how it will continue to evolve in the coming decades; some of the key changes within the tools and technologies used for analytics and how they’ve changed the game already, with more to come; and what leading companies are doing to ensure innovation in analytics is occurring within their organizations.