This is a revised and expanded edition of the groundbreaking Edison in the Boardroom , highlighting the winning strategies today’s biggest companies use to maximize the value of their intellectual property. Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world - such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others - Harrison and Sullivan have made an exhaustive study of IAM and its implications for today’s businesses. This title features updated interviews of companies, and a new treatment of the Profit Center Level. It updates stories and teachings from some of the most successful companies in the world. It showcases a hierarchy of best practices that today’s companies can integrate into their own business philosophies to gain the best return from their intellectual assets.
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.