Innovations and Challenges in Social Media Discourse Analysis
Michele Zappavigna, Andrew S. Ross
Innovations and Challenges in Social Media Discourse Analysis
Michele Zappavigna, Andrew S. Ross
Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.
Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.
Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.
Order online and we’ll ship when available (27 December 2024)
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.