In today's colleges and universities, parents and families are increasingly important as partners to support students in enrolling and navigating the college experience. Tailored to higher education professionals who work with the families of college students, this book provides a solid foundation for establishing or enhancing parent and family initiatives across the institution and how to partner with families to foster student success. The chapter authors, seasoned professionals working in higher education, share best practices and relevant research related to partnering with families and addressing challenges that come with engaging families. Chapters also explore ways to make parent and family programming accessible for first-generation families and families from underrepresented groups who may often feel left out of traditional activities, programs, and services. Chapters feature "Voices from the Field" sharing best practices as well as "Tough Talks" breaking down some of the more difficult interactions between families and students and staff. This book is a valuable resource to higher education and student affairs professionals seeking to strengthen their work with families in order to better support student success in college.