This is the definitive guide to advanced leasing for owners of retail properties. This comprehensive manual starts with the critical elements needed for a successful negotiation. You will then learn the 10 most common negotiating errors before the author gives specific negotiating techniques and tactics for many areas of the lease that increases income and value while reducing risk. Areas covered include negotiating basic rent; percentage and additional rent; handling incentives, crafting use clauses and tenant benefit clauses, to name a few. You will benefit greatly from several sections of this book that are unique in the literature: how to make the most prudent and cost-effective use of professionals such as lawyers, accountants and brokers; methods of determining appropriate rent levels (including retail percentage rent from a landlord’s strategic negotiating viewpoint); the importance of renewing a tenancy, as compared to the industry common practice; crafting effective green leases; and how to write good leases for mixed-use developments. One former real estate VP for a brand name retailer says: Retailers don’t want landlords to learn these negotiating strategies. The Editor in Chief of Retail Insider says: Masterguide to Leasing for Retail Landlords is a must-read for anyone involved in or thinking of becoming involved in the landlord side of leasing, or even someone looking to gain insight into how it’s done. Mr. Morris takes you through the steps and provides insight that only someone extremely knowledgeable could provide. Rather than reinvent the wheel, why not learn from the expert?