The Pricing and Profit Playbook

Joanne M Smith

The Pricing and Profit Playbook
Format
Hardback
Publisher
Bradley Publishing
Country
Published
1 October 2013
Pages
182
ISBN
9780989723800

The Pricing and Profit Playbook

Joanne M Smith

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, practical ways to improve profits. It shows leaders how to transform and sustain high-profit pricing one play at a time. The playbook’s holistic approach covers the key management elements (culture, strategy, people, processes, and systems) needed to unlock superior pricing. The advice and solutions, contained in this book, have been tested in numerous diverse businesses and proven to turn mediocre returns into superior profits.

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