Today, China’s elderly population is approaching a staggering 170 million and in 2025 it will exceed 250 million. This demographic fact coupled with a growing Chinese middle class, have combined to make the senior living business one of the most dynamic new industries on the Mainland. There is a lot that Westerners can do here…and a lot they will not be able to do. The extent to which Western experts in geriatrics and those in the business of health care can participate in this extraordinary industry depends on one’s ability to do business the Chinese-way. And what doing business the Chinese-way actually means is not easily defined but requires a cultural awareness that comes only with time spent in China and, of course, that elusive quality of effective cross-cultural relationships, patience. Enter the Ageing Dragon… is an insightful chronicle of one man’s experience in the senior living business in China from its very inception…his views on its future development and more importantly, how he was successful. A gifted story teller with intuitive multicultural business instincts, the author artfully narrates the story through the entertaining lens of classical movies about China. Advance praise from global senior living industry leaders! …Cole’s informed and often humorous observations on senior living in China are both timely and extremely helpful…he helps us understand this unique market! Brad Perkins, FAIA MRAIC AICP- Chairman/CEO - Perkins Eastman (USA) I was deeply moved by Bromme’s understanding, profound grasp and broad sympathy toward the plight of aged population in China Yue Tang - Partner, JuneHe Law Firm (China) Felicitations Bromme!…une brillante analyse! Pascal Brunelet - CEO, Colisee Patrimoine (France) An immensely valuable resource for senior living in China…very insightful…prescient…Bromme understands China to a T! Kevin Ryan - CEO, Waterbrook Senior Living (Australia) …I found Cole’s new book not only entertaining but also quite informative! David Freshwater - Chairman, The Freshwater Group (USA)