Positioning yourself as the Authority or Expert in your business or field of expertise can be relatively easy and can happen quickly, when you implement a strategy or follow a formula. The Authority Acceleration Blueprint is just that, a strategy that follows a very specific formula, that when implemented will work every single time! Not just some times, not just for a select group of people, but it will work every single time for every single person. The formula was inspired by the teachings of my Coach and Mentor, Mike Koenigs, as well as reverse engineering the online strategy of Gary Vaynerchuck. When it comes to building your business or positioning yourself as the expert or Authority, I consider it to be just like building a house. As you are reading your blueprint for the house, one of the first things you need to do is build the foundation. In business it is exactly the same! In the beginning of the book I help you create clarity on your ideal target market, their pains, fears, frustrations and ambitions as well as their desired outcome. You’ll become crystal clear on who they are, what they want and the language they use when looking for a solution just like yours. After you are clear, and have built your foundation, you move on to the rest of the blueprint, implementing the strategy and formula for the next 100 days. The remainder of the book walks you through implementing and documenting the actions you need to take over the next 100 days to Accelerate Your Authority in your business or field of Expertise.