Presents the history of horror films and the horror film industry in the 1950s and 1960s Explains that the movie industry responded to trends by cultivating a youth audience, co-producing features with the film industries of Europe and Asia, selling films to television and intensifying representations of sex and violence The Creature from the Black Lagoon, The Tingler, The Mole People - they stalked and oozed into audiences’ minds during the era that followed Boris Karloff’s Frankenstein and preceded terrors like Freddy Krueger (A Nightmare on Elm Street) and Chucky (Child’s Play). Ghouls, Gimmicks, and Gold pulls off the masks and wipes away the slime to reveal how the monsters that frightened audiences in the 1950s and 1960s - and the movies they crawled and staggered through - reflected fundamental changes in the film industry. Providing the first economic history of the horror film, Kevin Heffernan shows how the production, distribution, and exhibition of horror movies changed as the studio era gave way to the conglomeration of New Hollywood. Heffernan argues that major cultural and economic shifts in the production and reception of the horror films began at the time of the 3-D film cycle of 1953 - 54 and ended with the adoption of the Motion Picture Association’s ratings system and the subsequent development of the adult horror movie - epitomized by Rosemary’s Baby - in 1968. Shining through Ghouls, Gimmicks, and Gold is the delight of the true horror movie buff, the fan thrilled to find The She Creature on television at 3 am.