Drawing on cultural studies, postcolonial theory, and political economy, Borrowed Identities illustrates how technological changes in the early twenty-first century have enabled media to increasingly access cultural spaces previously bounded by time and space. This increased blurring of boundaries between local and global media has provided youth with additional resources to think through social experiences, and produce knowledge and identities. Using narratives and discourse analysis to illustrate how African Canadian youth as a social category make meaning in their everyday lives, this book examines not just the making of meaning but also the nuances of consumption in terms of political economy and material culture.