This book looks at masculinity and markets in the urban South. In
Brothers of a Vow , Ami Pflugrad-Jackisch examines secret fraternal organizations in Antebellum Virginia to offer fresh insight into masculinity and the redefinition of social and political roles of white men in the South. Young Virginians who came of age during the antebellum era lived through a time of tremendous economic, cultural, and political upheaval. In a state increasingly pulled between the demands of the growing market and the long-established tradition of unfree labor, Pflugrad-Jackisch argues that groups like the Freemasons, the Independent Order of Odd Fellows, and the Sons of Temperance promoted market-oriented values and created bonds among white men that softened class distinctions. At the same time, these groups sought to stabilize social hierarchies that subordinated blacks and women. Pflugrad-Jackisch examines all aspects of the secret orders - from their bylaws and proceedings to their material culture, to their participation in a wide array of festivals, parades, and civic celebrations. Regarding gender, she shows how fraternal orders helped reinforce an alternative definition of southern white manhood that emphasized self-discipline, moral character, temperance, and success at work. These groups ultimately established a civic brotherhood among white men that marginalized the role of women in the public sphere and bolstered the respectability of white men regardless of class status.
Brothers of a Vow
is a nuanced look at how dominant groups craft collective identities, and it adds to our understanding of citizenship and political culture during a period of rapid change.