When establishing a relationship with someone, coming across as manipulative and self-serving is a bad move. That’s why Michelle Tillis focuses on the power of deep and authentic connections to achieve business success.

As the founder and CEO of the management training organization Executive Essentials, Michelle Tillis coaches and trains leaders to experience continual growth and achieve results through the power of collaboration, communication, and relationships.

In this book, she presents activities, self-assessment quizzes, and real-life anecdotes from professional and social settings to show you how to identify what’s likable in yourself and use those characteristics to build connections with other professionals.

In The 11 Laws of Likability, you will discover:

how to start conversations and keep them going with ease; convert acquaintances into friends; uncover people’s preferences; tweak your personal style to enable engaging, reciprocal interactions; and leave a lasting impression on others after your initial meeting.

We all know that networking is important, and that forming relationships with others is a vital part of success. However, traditional forms of networking often remove emotions from the equation–focusing only on immediate goals.

The 11 Laws of Likability teaches you how to build the kind of deep relationships that have true staying power, bring genuine joy, and provide long-term support.