Fantasies of Hong Kong Disneyland

Jenny Banh

Format
Paperback
Publisher
Rutgers University Press
Country
United States
Published
12 August 2025
Pages
162
ISBN
9780813593449

Fantasies of Hong Kong Disneyland

Jenny Banh

Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption examines the attempt to transplant Disney's "happiest place on earth" ethos to Hong Kong-with unhappy results. Focusing on the attempted localization / indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, Hong Kong, China's government investment and Hong Konger audience, and the Hong Kong Chinese locale. The triple actors introduce an especially complex case as two of the world's most power entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.

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