This book addresses this diverse constituency and offers an integrated view of exciting new biotechnologies, both from a science and a business perspective. The book walks the reader through the what - what are some of the newest biotechnologies that will revolutionize the way we think about health; the how - how to transform those technologies into profitable products and companies; and the who - who will benefit from these technologies? Kellogg on Biotech is the outgrowth of a collaborative student-faculty effort called TechVentures at the Kellogg School of Management. Their research forms the raw material for Kellogg on Biotech.