Do Campaigns Matter?

Thomas M. Holbrook

Do Campaigns Matter?
Format
Paperback
Publisher
SAGE Publications Inc
Country
United States
Published
6 September 1996
Pages
192
ISBN
9780803973459

Do Campaigns Matter?

Thomas M. Holbrook

Combining actual election results and empiri cal evidence with data on additional factors such as media c overage, Thomas M. Holbrook develops a model for testing cam paigns, and proves how campaigns play a key role in shaping public opinion.

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