This is a print on demand book and is therefore non- returnable. Over three billion people in the world have never heard the name of Jesus Christ.

The task of evangelizing these people seems monumental. In this major study of world evangelization, however, Edward Dayton and Donald Fraser view the world not as billions of individuals but as thousands of people groups.

The Dayton-Fraser strategy includes ten basic steps that analyze and define the goals in reaching these people groups and the obstacles standing in the way. Unlike other mission strategies, this approach incorporates the social sciences and basic management principles into the context of God’s sovereignty and of the church’s responsibility to evangelize the world.

The book includes a comprehensive bibliography reflecting the authors’ extensive research in theology, sociology, anthropology, and management.