Power and Persuasion in Media and Advertising
Brophy, Down Susan
Power and Persuasion in Media and Advertising
Brophy, Down Susan
How susceptible are you to tactics of subtle encouragement or even outright manipulation? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.
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