International Marketing Strategy

Paul Fifield,Keith Lewis

International Marketing Strategy
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
3 June 1998
Pages
272
ISBN
9780750640282

International Marketing Strategy

Paul Fifield,Keith Lewis

Published on behalf of The Chartered Institute of Marketing (UK), which markets itself as the world’s largest professional marketing management body, the workbook offers study support for students seeking certification in this CIM course module. Includes recent exams with answers and examiner’s comments, a glossary covering terms from 4Ps/7Ps to World Trade Organization , and tables and figures related to wooing the international market.

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