Customer Focus

Institute of Management

Customer Focus
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
21 August 1997
Pages
96
ISBN
9780750636636

Customer Focus

Institute of Management

Objectives | by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational activities to meet customer requirements.

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