Ever since the emergence of Australian Rules Football as a premier spectator sport, the humble footy card has served as a keepsake to promote it. The first football cigarette card was issued in 1887 and until today, has provided fans and collectors with a rare insight into football history which otherwise would be extremely limited. Explore the colourful world of Australian Rules football through its rich history of collector cards. Informative and exuberant, footy cards were originally produced to promote products such as cigarettes and chocolate bars. The legacy left behind by these long-extinct enterprises is an extensive directory of images from football's halcyon days before the football landscape went National.