In this historically grounded, richly empirical study of social and economic transformation in North Korea, Hazel Smith evaluates the ‘marketization from below’ that followed the devastating famine of the early 1990s, estimated to be the cause of nearly one million fatalities. Smith shows how the end of the Cold War in Europe and the famine brought radical social change to all of North Korean society. This major new study analyses how marketization transformed the interests, expectations and values of the entire society, including Party members, the military, women and men, the young and the elderly. Smith shows how the daily life of North Koreans has become alienated from the daily pronouncements of the North Korean government. Challenging stereotypes of twenty-five million North Koreans as mere bystanders in history, Smith argues that North Koreans are ‘neither victims nor villains’ but active agents of their own destiny.