Information, Organization and Management: Expanding Markets and Corporate Boundaries
Rolf Wigand,Arnold Picot,Ralf Reichwald,Ralf Reichwald (University of Munich, Germany)
Information, Organization and Management: Expanding Markets and Corporate Boundaries
Rolf Wigand,Arnold Picot,Ralf Reichwald,Ralf Reichwald (University of Munich, Germany)
Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyera s position has turned customer service into an important decisive factor for a corporationa s market success. Competitive strategies must therefore re–evaluate the business–management goals of flexibility, time, quality and cost.
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