Public Relations For Dummies

Eric Yaverbaum,Robert W. Bly,Ilise Benun

Public Relations For Dummies
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United States
Published
12 May 2006
Pages
384
ISBN
9780471772729

Public Relations For Dummies

Eric Yaverbaum,Robert W. Bly,Ilise Benun

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that’ll generate buzz – and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis

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