Marketing Basics for Designers: A Sourcebook of Strategies and Ideas

Jane D. Martin,Nancy Knoohuizen

Marketing Basics for Designers: A Sourcebook of Strategies and Ideas
Format
Hardback
Publisher
John Wiley and Sons Ltd
Country
United States
Published
3 November 1995
Pages
272
ISBN
9780471118718

Marketing Basics for Designers: A Sourcebook of Strategies and Ideas

Jane D. Martin,Nancy Knoohuizen

This book meets a great need in the design field for a professional marketing resource focusing on small design firms (1-4 person firms). This book was developed as a resource for these designers, to aid in finding new clients and marketing design services. It includes a basic, practical approach, and takes into account that the typical interior designer is also managing an office and a variety of projects in addition to preparing a marketing strategy. It offers suggestions and guidance for marketing with such obstacles as limited funds, no time, and few resources, and includes a list of ideas to get readers started on their own marketing projects.

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