In a world of superficial values, peer pressure and out-of-control consumerism, the world needs more GEEKs: Genuine, Enthusiastic, Empowered Kids. Today’s ‘culture of cool’ has changed the way kids grow up. Rather than enjoying innocent childhoods while developing strong, authentic characters, today’s kids can become cynical - even jaded - as they absorb the dangerous messages and harmful influences of a dominant popular culture that encourages materialism, high-risk behaviour and a state of pseudo-adulthood. Author and mother of four, Marybeth Hicks, suggests an alternative: bringing up geeks. In this groundbreaking book, she shows parents how they can help their children gain the enthusiasm to pursue their passions, not just the latest fashions; the confidence to resist peer pressure and destructive behaviour; the love of learning that helps them excel at school and in life; and the maturity to value family as well as friends, as well as make good moral decisions. With a foundation like that, kids will grow up to be the coolest adults.