Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art Weinstein (Nova Southeastern University, Fort Lauderdale, USA),William C. Johnson
Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art Weinstein (Nova Southeastern University, Fort Lauderdale, USA),William C. Johnson
First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
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