During the mid 1990s Alain Godard helped to bring about a remarkable change of fortunes for the pharmaceuticals giant, Rhone Poulenc. This is the story of how he and his team used trust, commitment and imagination and what at the time appeared to be risky tactics to turn around the company following its merger with Union Carbide Agrochemicals. With coverage of innovative new business systems including Godard’s Simplify, Decentralise, Manage programme, this book should be of great value to all leaders and managers facing challenges in business.