Becoming Dynamic: Creating and Sustaining the Dynamic Organisation
D. Jackson
Becoming Dynamic: Creating and Sustaining the Dynamic Organisation
D. Jackson
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The author of this work leads the reader step by step through the change management process. He describes the change management process using a unique double loop model and uses this to clarify processes which can otherwise appear intimidating, such as environmental scanning, direction setting, change planning, implementation and sustaining activities. A Change in Action section uses case studies to show how real organizations have risen to the challenge of sustaining on going innovation.
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