Rising costs, shrinking enrolments, more diverse student populations, the need for adaptive management, the trend toward evaluation and assessment of programmes and students will require proactive responses by college and university administrators in the 1990s and beyond. This book provides analysis of the key issues that must be addressed. The Sims have assembled a group of contributors who discuss in detail issues, threats, and opportunities for administrators, where feasible action plans that can be adopted by colleges and universities are provided. A key theme throughout is that administrators must view periods of financial stress as opportune times to eliminate outmoded facilities and equipment, re-evaluate the roles of faculty and programmes, and investigate service markets that may have been ignored in the past. Cost-reduction strategies, selective marketing, asset redevelopment and repositioning have a place in modern administrative thinking, and this book shows how they can be employed in successful institutions of higher education.