From a bestselling author and real estate icon, a guide to building your authentic brand from the ground up.

Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. In Brand It Like Serhant, Ryan Serhant, founder of SERHANT. Real Estate provides a three-step strategy to build your brand.

-Phase One: discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. -In Phase Two: learn how to deliver consistent content by understanding social platforms and making the right choices for your work. -Phase Three: shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential.

Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and case studies, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan's actionable guide empowers you to build a unique brand by becoming known for what you want to be known for--and skyrocket your career.