Psychology of the Consumer and Its Development: An Introduction

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how advertisements use classical conditioning and harnessing psychological motivation to create image and sell products.