Psychology of the Consumer and Its Development: An Introduction
Robert C. Webb
Psychology of the Consumer and Its Development: An Introduction
Robert C. Webb
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A survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how advertisements use classical conditioning and harnessing psychological motivation to create image and sell products.
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