This work examines Europe’s future, analysing the deepest currents governing the evolution of Europe in relation to the interaction of culture and technology. The book describes the role of the European nation-states, regions and enterprises, and the European role vis-a-vis the USA and Japan. In addition, the text outlines the author’s view of Europe’s passage from the industrial to the immaterial age - the competitive parameter of Europe’s future will be primarily that of culture, and the cultural attribute will define the profile of all European enterprises. Culture, knowledge and entertainment Moller argues, will take over as the engines of future economic development.