Marketing Public Transit: A Strategic Approach
J. E. Bateson,George S. Day,Gordon Lewin,Chris Lovelock,Steven Permut
Marketing Public Transit: A Strategic Approach
J. E. Bateson,George S. Day,Gordon Lewin,Chris Lovelock,Steven Permut
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation–particularly in a time of limited resources. By using the proper marketing mix–of service, price, communication with customers and distribution–the appropriate solution to the diversity of problems facing the nation’s mass transit systems can be better achieved.
This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks
Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.
Sign in or become a Readings Member to add this title to a wishlist.