Surfing the Global Tide: Automotive Giants and How to Survive Them

M. Wynn-Williams

Surfing the Global Tide: Automotive Giants and How to Survive Them
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
22 April 2009
Pages
271
ISBN
9780230579248

Surfing the Global Tide: Automotive Giants and How to Survive Them

M. Wynn-Williams

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

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