Luxury Online: Styles, Systems, Strategies

Uche Okonkwo

Luxury Online: Styles, Systems, Strategies
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
26 February 2010
Pages
360
ISBN
9780230555365

Luxury Online: Styles, Systems, Strategies

Uche Okonkwo

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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

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