The Marking Enterprise: Business Success and Societal Embedding

Jean-Claude Thoenig,Charles Waldman

The Marking Enterprise: Business Success and Societal Embedding
Format
Hardback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
12 October 2006
Pages
241
ISBN
9780230001879

The Marking Enterprise: Business Success and Societal Embedding

Jean-Claude Thoenig,Charles Waldman

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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.

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