Clothing Matters: Dress and Its Symbolism in Modern India

Emma Tarlo (School of Oriental and African Studies, University of London)

Format
Hardback
Publisher
The University of Chicago Press
Country
United States
Published
1 September 1996
Pages
320
ISBN
9780226789750

Clothing Matters: Dress and Its Symbolism in Modern India

Emma Tarlo (School of Oriental and African Studies, University of London)

What do I wear today? The way we answer this question says much about how we manage and express our identities. This detailed study examines sartorial style in India from the 19th century to the present, showing how trends in clothing are related to caste, level of education, urbanization and a larger cultural debate about the nature of Indian identity. Clothes have been used to assert power, challenge authority, conceal identity and instigate social change throughout Indian society. During the struggle for independence, members of the Indian elite incorporated elements of Western style into their clothes, while Gandhi’s adoption of the loincloth symbolized the contrast between Indian poverty and British wealth. Similar tensions are played out in India today, with urban Indians adopting ethnic dress as villagers seek modern fashions. Illustrated with photographs, satirical drawings, magazine advertisements and political cartoons, this book shows how individuals and groups play with history and culture as they decide what to wear.

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