Rational Leadership: Developing Iconic Corporations

Paul Brooker,Margaret Hayward

Rational Leadership: Developing Iconic Corporations
Format
Hardback
Publisher
Oxford University Press
Country
United Kingdom
Published
21 June 2018
Pages
272
ISBN
9780198825395

Rational Leadership: Developing Iconic Corporations

Paul Brooker,Margaret Hayward

Rational Leadership: Developing Iconic Corporations shows how a business version of rational leadership develops business corporations and inspires people with confidence. It presents classic case studies of leaders using these developing methods to establish or enhance an iconic corporations. Using the examples of General Motors, Toyota, McDonalds, Walmart, Intel, Armani, and eBay, it presents a ‘leaders-eye view’ through autobiographical writings corroborated and supplemented by biographical and historical sources.

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