Subjective accounts of well-being and reasons for action have a remarkable pedigree. The idea that normativity flows from what an agent cares about-that something is valuable because it is valued-has appealed to a wide range of great thinkers. But at the same time this idea has seemed to many of the best minds in ethics to be outrageous or worse, not least because it seems to threaten the status of morality. From Valuing to Value owns up to the problematic features to which critics have pointed while arguing that such criticisms can be blunted and the overall view rendered defensible. In this collection of his essays David Sobel clarifies the fundamental commitments of subjectivism and reveals them to be rather plausible and well-motivated, while the most influential criticisms of subjectivism are straightforwardly addressed and found wanting.