Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

Mike Fritz (Usability Engineer, Peoplefluent, Massachusetts, USA),Paul D. Berger (Visiting Scholar and Professor of Marketing, Bentley University, Massachusetts, USA)

Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line
Format
Paperback
Publisher
Elsevier Science & Technology
Country
United States
Published
6 March 2015
Pages
396
ISBN
9780128006351

Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line

Mike Fritz (Usability Engineer, Peoplefluent, Massachusetts, USA),Paul D. Berger (Visiting Scholar and Professor of Marketing, Bentley University, Massachusetts, USA)

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