Written in an informal colloquial style, this student-friendly Principles of Microeconomics textbook does not sacrifice intellectual depth in its quest for accessibility. The author’s primary concern is to instill economic sensibility in the student. Colander emphasizes the intellectual and historical context to which the economic models are applied. This new edition offers improvements to this established and respected text including special Questions from Alternate Perspectives end-of-chapter questions that facilitate class discussion of differing school of thought in the discipline, and access to over 250 minutes of new videos from Paul Solman of the Lehrer NewsHour.