Brilliant but overlooked ideas you must know, as revealed by Steven Pinker, Jared Diamond, Lisa Randall, Richard Thaler, Carlo Rovelli, Richard Dawkins, Helen Fisher, Ian McEwen, and more of today’s most innovative minds * A top-ten San Francisco Chronicle bestseller!

An MIT Technology Review Best Tech Book of the Year

What scientific term or concept ought to be more widely known That is the question John Brockman, publisher of the acclaimed science salon Edge.org ( The world’s smartest website -The Guardian), presented to 205 of the world’s most influential thinkers from across the intellectual spectrum-award-winning physicists, economists, psychologists, philosophers, novelists, artists, and more. From the origins of the universe to the order of everyday life, This Idea Is Brilliant takes readers on a tour of the bold, exciting, and underappreciated scientific concepts that will enrich every mind.

Pulitzer Prize-winning author of Guns, Germs, and Steel JARED DIAMOND on the lost brilliance of common sense
Oxford evolutionary biologist RICHARD DAWKINS on how The Genetic Book of the Dead could reconstruct ecological history
philosopher REBECCA NEWBERGER GOLDSTEIN on how to extend our grasp of reality beyond what we can see and touch
author of Seven Brief Lessons on Physics CARLO ROVELLI on the interconnected fabric of information
Booker Prize-winning novelist IAN McEWAN on the Navier-Stokes equations, which govern everything from weather prediction to aircraft design and blood flow
cosmologist LAWRENCE M. KRAUSS on the hidden blessings of uncertainty
psychologist STEVEN PINKER on the fight against entropy
Nobel Prize-winning economist RICHARD THALER on the visionary power of the premortem

Grammy Award-winning musician BRIAN ENO on confirmation bias in the Internet age
advertising guru RORY SUTHERLAND on the world-changing power of sex appeal
Harvard physicist LISA RANDALL on the power of the obvious
Wired founding editor KEVIN KELLY on how to optimize your chances at success
Nobel Prize winner FRANK WILCZEK on the creative potential of complementarity
Pulitzer Prize-winning New York Times reporter JOHN MARKOFF on the synthetic metamaterials that soon will transform industry and technology
euroscientist SAM HARRIS on the lost art of intellectual honesty Berkeley psychologist ALISON GOPNIK on the role of life history in the human story, and many others, including DANIEL C. DENNETT, JIM HOLT, HELEN FISHER, MARTIN REES, DANIEL GOLEMAN, STEWART BRAND, HANS ULRICH OBRIST, GEORGE CHURCH, DOUGLAS RUSHKOFF, SEAN CARROLL, RICHARD NISBETT, and MICHAEL GAZZANIGA.