Search results for ‘Terence Shimp, J. Craig Andrews’

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      Cover image for Advertising, Promotion, and other aspects of Integrated Marketing Communications
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      Advertising, Promotion, and other aspects of Integrated Marketing Communications

      Terence Shimp, J. Craig Andrews

      Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing…

      $1172.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising, Promotion, and other aspects of Integrated Marketing Communications
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      Advertising, Promotion, and other aspects of Integrated Marketing Communications

      Terence Shimp (University of South Carolina),J. Craig Andrews (Marquette University),Terence Shimp (Moore School of Business)

      Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today’s leading…

      $1172.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Integrated Marketing Communications
      Paperback
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      Integrated Marketing Communications

      Edwina Luck,Nigel Barker,Anne-Marie Sassenberg,William Chitty,Terence Shimp

      Offers coverage of the Asia Pacific marketing communications environment. This title examines the broader implications of advertising and then the range of media used to communicate with target audiences.

      $164.95

      Available to order, ships in 10-14 daysAvailable to order