Search results for ‘Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin’

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      Cover image for Database Marketing: Analyzing and Managing Customers
      Paperback
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      Database Marketing: Analyzing and Managing Customers

      Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

      Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer…

      $338.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Database Marketing: Analyzing and Managing Customers
      Hardback
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      Database Marketing: Analyzing and Managing Customers

      Robert C. Blattberg,Byung-Do Kim,Scott A. Neslin

      Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer…

      $462.99

      Available to order, ships in 7-14 daysAvailable to order