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      Cover image for Entrepreneurship and Ethics in Ancient Rome: The Management Lessons of Pliny the Younger
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      Entrepreneurship and Ethics in Ancient Rome: The Management Lessons of Pliny the Younger

      Robert C Lerner

      It was fall and the late summer rains had produced an overly-abundant grape harvest. Such a large harvest was driving down grape prices but, since volumes were up, the grape…

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      Cover image for Customer Acquisition Strategies: Modern Lessons from Ancient Rome's Greatest Entrepreneurs
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      Customer Acquisition Strategies: Modern Lessons from Ancient Rome’s Greatest Entrepreneurs

      Robert C Lerner

      Customers are the lifeblood of any modern company but how do you go about capturing their business? Robert Lerner reaches back in time to the customer acquisition strategies of four…

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      Cover image for Career Turbulence: Ancient Lessons for Survival in the Modern Workplace
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      Career Turbulence: Ancient Lessons for Survival in the Modern Workplace

      Robert C Lerner

      The loss of a job can result in the complete destruction of your personal wealth. In unsettled economic times, remaining employed is even more critical because a lost job may…

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