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    Cover image for Humanizing B2B: The new truth in marketing that will transform your brand and your sales
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    Humanizing B2B: The new truth in marketing that will transform your brand and your sales

    Paul Cash,James Trezona

    There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing…

    $45.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for Cash Incentives and Military Enlistment, Attrition, and Reenlistment
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    Cash Incentives and Military Enlistment, Attrition, and Reenlistment

    Beth J. Asch,Paul Heaton,James Hosek,Francisco Martorell,Curtis Simon

    To determine whether enlistment and reenlistment bonuses are effective in maintaining or increasing the supply of personnel to the armed forces, the authors provide an empirical analysis of bonuses’ effects…

    $88.99

    Available to order, ships in approx 4 weeksAvailable to order