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      Cover image for Marketing in Evolution: Essays in Honour of Michael J. Baker
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      Marketing in Evolution: Essays in Honour of Michael J. Baker

      Neil Hoodd

      This book contains a series of essays by colleagues of Professor Michael J. Baker, addressing the theme of evolution of marketing thought and practice. Contributions examine the nature of modern…

      $407.99

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      Cover image for Marketing in Evolution: Essays in Honour of Michael J. Baker
      Paperback
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      Marketing in Evolution: Essays in Honour of Michael J. Baker

      Neil Hoodd

      Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University’s Department of…

      $407.99

      Available to order, ships in 7-14 daysAvailable to order