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      Cover image for The Future-Ready Brand
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      The Future-Ready Brand

      Mitch Duckler

      In his 2019 book, The Indispensable Brand, Mitch Duckler took major brands to task for the "identity crisis" they faced with so many of them indistinguishable from one another, failing…

      $33.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for The Indispensable Brand: Move from Invisible to Invaluable
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      The Indispensable Brand: Move from Invisible to Invaluable

      Mitch Duckler

      According to market research conducted on more than 6,000 brands over a 10-year period, the proportion of people willing to endorse any brand as different from other brands is extremely…

      $49.99

      Available to order, ships in approx 2 weeksAvailable to order