Search results for ‘Michael Weigold, William Arens, Christian Arens’

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      Cover image for Contemporary Advertising ISE
      Paperback
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      Contemporary Advertising ISE

      Michael Weigold, William Arens, Christian Arens

      The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest…

      $159.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Contemporary Advertising with Connectplus Access Card
      Loose-leaf
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      Contemporary Advertising with Connectplus Access Card

      William Arens (State University of New York Stony Brook),Michael Weigold (Univ of Florida at Gainesville),Christian Arens (Univ of Florida at Gainesville)

      $733.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Loose Leaf for M: Advertising

      William Arens,Christian Arens,Michael Weigold (Univ of Florida at Gainesville),David Schaefer (Sacramento City College)

      M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each…

      $546.99

      Available to order, ships in approx 4 weeksAvailable to order